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A better way to celebrate President’s Day

February 15th, 2010 Robert Imbriale No comments


President’s Day… Another Way of Looking at it!

You’ll never see this day the same way again!

You might have guessed that I don’t see “President’s Day” as the rest of the country does. To me, the real heroes will always be the presidents of companies. Yes, even a 1-person operation is worth celebrating today.

Throughout time, it has been the business owner who has created the jobs, taken the risks, invented the technology, and generally helped to move society forward in so many areas. Read more…

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You can make a major change now…

February 11th, 2010 Robert Imbriale No comments


Don’t be Discouraged…

It’s easy these days to see things as not being all that good. It’s easy to hop on the band-wagon and whittle your time away talking about how bad things are. But is this really helping you?

The answer is that in the moment, while it may feel good to rant about this of that, you’re not doing yourself any good.

What happens when you rant and complain is that you begin to believe your rants, especially if you’re ranting with emotion! As times goes on, you’ll no longer be able to see anything but what’s wrong in the world and it’ll end up making you miserable.

Our brains can only focus on either the positive or the negative at any one time, but never both. And the good news is that you get to pick which one you choose to focus on in every moment of your life. Read more…

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Categories: Marketing, inspiration Tags:

Unemployment Numbers Are Not As Bad As You May Think

February 10th, 2010 Robert Imbriale No comments

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Your Business SHOULD be GROWING Right Now!

Imagine turning on the news and hearing that unemployment in the US is 10%. Hearing that, and the necessary commentary that follows would certainly lead you to believe that things
are really, really bad right now.

You may even consider cutting back or even stopping your marketing efforts. Some people begin to think about shuttering their businesses and going to hide under a rock until things start to look better.

Yet, there are other people who see this “bad” news in a very different light.

When I think of some of the news that I’ve been hearing about lately, I know that what I hear is only a very tiny sliver of the whole picture. I know that there’s more that goes unreported each day than could ever be reported.

I also know that our media makes the most money by scaring its viewers so they have a tendency to exaggerate the news and create news about what may happen in the future. Rarely
do these things happen, but in the moment, it sells the news to large audiences, and nobody seems to complain.

What if you tried to look at things from a new perspective.

Read more…

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Grow your mailing list for FREE!

January 22nd, 2010 Robert Imbriale No comments

Want a BIGGER Mailing List?

But you’re not sure where to start?

I had a call with a new coaching client the other day who wanted, more than anything, to build a list that he could use to market his products. He had the right idea, but his ideas on how to go about building that list sounded like they came from an old time movie!

In fact, he was so lost when it came to building a list that had he even tried what he had in mind, he would have lost his shirt! A lot has changed on the web in recent years, and building a list today is NOTHING like it was just 12 months ago.

In fact, today, it’s easier, faster, and cheaper than at anytime in history, yet few people have figured that out yet! Over the past year, I’ve been showing my clients where the tools are on the web, how to quickly build a list of people who WANT to hear from you, and I’ve been showing them what to say and how often to say it so that they make more sales.

I’ve been really amazed at their results. I’ve been watching them add new clients, and increase their sales and build larger and larger lists and it’s been a complete thrill for me.

I’ve been doing these same things too, and my business is also growing and I’m picking up new clients and adding new sales regularly. But is what I’m doing and showing my clients to do even legal? And if it is, why doesn’t it cost anything?

It’s a lot like when I first discovered the power of e-mail. At that time, NOBODY was using e-mail to sell anything. But I knew it was a great tool and I began building a list and mailing to my list each and every week. This was back in 1995.

Over time, word got out and soon enough everybody jumped on the e-mail bandwagon and soon e-mail just wasn’t as effective as it once was. What I’ve discovered is every similar. It’s not popular at the moment, but it will be in just a few years. But for the small group of us who know about it today, we’re making the most of it!

In the last 6 weeks, I’ve added close to 1,000 people to my mailing list. These people are HIGHLY targeted prospects for my business, and I can now contact them daily if I wanted to, and it cost me exactly nothing to do. The annual return on these new prospects is easily going to be in the hundreds of thousands of dollars for my company. My marketing costs are zero.

If you’d like to know more, I would invite you to request a complimentary one-on-one coaching session with me using the form you’ll find on this web site.

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

If you’re in the information marketing business, you’re a coach, a speaker, or a consultant, I want to talk to you about this because it will change everything about your business!

Please note that I can only work with 3 more people at this point, so if you like what you’re hearing, run, don’t walk, to grab you complimentary coaching session now!

Remember, those who succeed never wait, they take action, lots of action, and they do it now!

http://www.robertimbriale.com/index.php?option=com_content&view=article&id=104&Itemid=63

Be outstanding!Robert Imbriale
Master Coach
http://www.RobertImbriale.com

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The Secret to Generating Leads

January 6th, 2010 Robert Imbriale No comments

I get asked a lot about how you generate leads to build a mailing  list. Back in 1995, yes that was a loooong time ago, I was teaching people how to generate leads.

The Internet was a very different place back then, and few business owners really thought much of it. In fact, many believed it was just another trend or fad that would soon fade. I never thought that for one moment from the very first day I logged onto an online service in 1984 to this very day.

The basic premise of generating a lead has not changed. In order to get the contact information you want from a potential customer, they need to get something of value from you. That’s the BIG secret of lead generation.

Make them an offer of something that they view of being valuable and they will generally be happy to give you their contact
information.

Offer them a trip to Hawaii and you’ll build a list of tens of  thousands of people in just a few days.

Read more…

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Your Christmas Gift is Here. . .

December 24th, 2009 Robert Imbriale No comments

The Best Christmas Gift of All

There is something you can give yourself now that doesn’t come in box, a bag, or wrapped up with bow, that you’ll love more than anything else you get this Christmas

You may be excited today because you’re going to both giving and receiving gifts for those you love most, but did you know that there is a gift that you can give yourself that will last a lifetime and that will give you great joy for all the years of your life?

It was back in 1994, Christmas Day to be exact that I gave myself this gift. Back then I was not making much progress in my career. In fact, I had just recently left a full time job with a great salary and benefits to go out on my own.

Read more…

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Do you have a Facebook account yet?

December 22nd, 2009 Robert Imbriale No comments

Social Media Marketing for Business Owners

How to build, promote, and grow your business with social media!

Have a close look at this e-mail message because it contains the clues to successfully using social media to build your business. You’ll notice at the very top left hand side of this message that there are buttons for Facebook, Linkedin, and Twitter.

Go ahead and click on those buttons so you can see how to correctly integrate social media with your e-mail marketing efforts. Think about what I’ve just invited you to do when you click on those social media buttons above.

I’ve invited you to share this e-mail message with your followers, friends, and associates. So instead of this e-mail landing in your inbox for only you to see, it could quite possibly end up being seen by hundreds, or even thousands more people. Not bad for a few small buttons, right?

Well, there’s more. This e-mail includes links to my most important web pages at the top and along the bottom of the message. It also leads you to my blog site where you could possibly decide to subscribe to my RSS feed so you’ll be the first to know when something new is posted to my blog.

Read more…

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Social Networking Secrets You Should Know About

October 1st, 2009 Robert Imbriale No comments

I was having a conversation this week with a client, whom I really love working with, about social media and an interesting point came up in our coaching session.

She mentioned that she had heard a lot about what to do on these social networking sites like Facebook, Linkedin, Twitter, and others, but not once was she taught what to say and how to say it to the people she was connecting with!

She had a point. And I’ve seen most people go about the connecting thing all wrong, and in fact, sometimes they mess it up so bad that I simply delete their requests!

First, you’ve got to understand that your connecting to another human being on the other side of all the technology. You’ve got to understand that these people have thoughts, feelings, and emotions just like you. Read more…

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How do you make a marketing piece go viral?

September 12th, 2009 Robert Imbriale No comments

Imagine for a moment that you were to sit down at your computer and create a simple 5 to 10 page e-book from content you found on the Internet, and that little e-book ends up in the hands of tens of thousands of people.

And each and every copy of your e-book is filled with links that lead people back to your web site to buy what you have to offer.

Sounds pretty good to me! Read more…

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The real secret of seminars is..

August 17th, 2009 Robert Imbriale No comments

There is a secret in the seminar business that most never speak about, and many others simply have no knowledge about.

The secret has to do with where the greatest value is in any seminar. As a seminar leader, I’d like to think that what you walk out of the room with had everything to do with me, but I’d be inaccuate.

The truth is that in any given seminar, Read more…

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How good are you at using social media?

August 12th, 2009 Robert Imbriale No comments

It’s all the rage. Everybody is using it, but how many people are truly getting results, building their business, and improving their lifestyle as a direct result of using social media?

This is something I’ve been looking into for quite some time, and I’m happy to report that there are indeed people making millions using social media!

They usually start from zero. In other words, no web site, no products, no clients. What they have is a simple (it’s always simple) idea that they begin to share with others.

If the idea is fun, entertaining, and worth sharing, their social network begins to grow and soon builds its own momentum. Read more…

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Could Opt-in forms be Obsolete?

August 11th, 2009 Robert Imbriale No comments

I may be one of the first to admit that I think the days of the traditional squeeze page is over. People are tired of having to register for every little thing out there and most today simply balk when they are asked for an e-mail address to access information on a web site. Many have now learned to use disposable e-mail accounts for these kinds of sites.

I have found that you can get more than 50 times the response if you simply remove the opt-in form from your web site. After all, isn’t the goal to simply get your information into the hands of as many people as possible?

I’ve been testing this with my own site and those of many of my clients and the results are impressive.

If you’d like to see how I’m using this on my web site have a look here: http://www.UltimateWealth.com/best-business.htm

You can immediately download an e-book on the the best business to be in now, and you don’t have to register!

Use this strategy on your site and let me know how well it works for you.

Be outstanding!
Robert Imbriale
The Motivational Marketer
http://www.UltimateWealth.com

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Have you tried these social media strategies yet?

August 5th, 2009 Robert Imbriale No comments

There are many tools on the web today that promise to help you build your business. Some of them cost a bundle, some don’t cost anything at all.

Often times, it’s not the tool, but how you use it that makes all the difference. Let’s take social networking sites as an example.

Most people love them, yet few have any real idea how to use them to grow a business. Let me give you a quick, personal example of something I did this morning that literally saved me hours and hours of research.

One of my contacts on Twitter is the Editor-in-Chief of a PCMag.com. He’s a big deal in the computer community and I began following him recently on Twitter.

I was looking for a good, reliable service for delivering e-mail and knew his company sends e-mail 5 or more times per day and it always gets to my inbox. Read more…

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Get this one right and the rest will be easy

June 25th, 2009 Robert Imbriale No comments

If you look around, or watch the news, or read a newspaper, or talk to a friend, it’s very likely that the conversation is going to turn to politics, the economy, and how much
harder it’s going to be to live in this country in years to come.

Honestly, nothing I’ve read about or seen out there is all that positive.

Yet, you and I both know that letting all of this get you down is NOT the way to live life on your terms.

In fact, the more fear you have about your future, the less powerful you feel and the less action you’ll take towards getting what you want out of life. Read more…

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What Drives You?

June 12th, 2009 Robert Imbriale No comments

Did you know that if you don’t have something that you’re working towards, you will tend to feel sad, depressed, stressed out, tired, bored, and worse, you could actually end up creating disease in your body?

Throughout my life, I’ve innately known that you and I thrive the most when we have something to look forward to.

When we’ve got a plan to follow, a project to complete, or we’re looking to take things to a whole new level of success – this when we are at our absolute best. Read more…

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Categories: Marketing Tags: , ,