This is the Most Effective Marketing Tool of All!

 
If there’s one marketing element that has helped me become more successful than any other it’s customer testimonials.

Listen, I can rave about just how good I am as a coach all day long, but that will never be enough to convince a new client to hire me as their coach, consultant, or mentor.

But if my clients rave about it, their words have incredible power and more often than not, it’s their words that close the deals, not mine.

Ironically, as a long-time marketer, I can market anybody in any market yet I can’t sell myself! But I can let me customers sell me instead and that’s how I build my business.

If you’re not using testimonials in your marketing, on your web site, in your e-mail messages, you’re leaving the most powerful marketing tool out of the mix!

What’s it costing you to NOT have other people raving about you?

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I’ve been getting asked a lot lately about which business is the best one to be in now. While the question seems simple enough, the answer can be somewhat more complex and MY answer is certainly not a one-liner!

Over the last 2 decades, I’ve helped a large number of people find that one perfect business, and in that time, I’ve developed my own ideas on just which business is the best one to be in.

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One of the joys in my life, believe it or not, is learning. Yup, I’m a regular lover of new information, new ideas, big thinking, and anything having to do with creating success. I should also tell you that I’m a big buyer of books from the likes of Amazon. com and Barnes and Noble – a place I can be found “hanging out” for hours at a time.

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