Social Media Marketing for Business Owners

How to build, promote, and grow your business with social media!

Have a close look at this e-mail message because it contains the clues to successfully using social media to build your business. You’ll notice at the very top left hand side of this message that there are buttons for Facebook, Linkedin, and Twitter.

Go ahead and click on those buttons so you can see how to correctly integrate social media with your e-mail marketing efforts. Think about what I’ve just invited you to do when you click on those social media buttons above.

I’ve invited you to share this e-mail message with your followers, friends, and associates. So instead of this e-mail landing in your inbox for only you to see, it could quite possibly end up being seen by hundreds, or even thousands more people. Not bad for a few small buttons, right?

Well, there’s more. This e-mail includes links to my most important web pages at the top and along the bottom of the message. It also leads you to my blog site where you could possibly decide to subscribe to my RSS feed so you’ll be the first to know when something new is posted to my blog.

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I was having a conversation this week with a client, whom I really love working with, about social media and an interesting point came up in our coaching session.

She mentioned that she had heard a lot about what to do on these social networking sites like Facebook, Linkedin, Twitter, and others, but not once was she taught what to say and how to say it to the people she was connecting with!

She had a point. And I’ve seen most people go about the connecting thing all wrong, and in fact, sometimes they mess it up so bad that I simply delete their requests!

First, you’ve got to understand that your connecting to another human being on the other side of all the technology. You’ve got to understand that these people have thoughts, feelings, and emotions just like you. Read more…

Imagine for a moment that you were to sit down at your computer and create a simple 5 to 10 page e-book from content you found on the Internet, and that little e-book ends up in the hands of tens of thousands of people.

And each and every copy of your e-book is filled with links that lead people back to your web site to buy what you have to offer.

Sounds pretty good to me! Read more…

Now this is dumb, really, really, dumb.

Yet, MOST people are doing it every single day and they wonder why they can’t turn a profit using social media.

You wouldn’t dare do it in public, yet you’ll do it online using your social media accounts, and it won’t bother you one tiny bit!

But it’s not just you. Just about everybody is doing it, and instead of attracting new business, they are literally chasing people away with every post, tweet, or update.

What if you could turn it all around and instead of being one who scares new business away, you’d instead be one who attracted business instead? Read more…

There are many tools on the web today that promise to help you build your business. Some of them cost a bundle, some don’t cost anything at all.

Often times, it’s not the tool, but how you use it that makes all the difference. Let’s take social networking sites as an example.

Most people love them, yet few have any real idea how to use them to grow a business. Let me give you a quick, personal example of something I did this morning that literally saved me hours and hours of research.

One of my contacts on Twitter is the Editor-in-Chief of a PCMag.com. He’s a big deal in the computer community and I began following him recently on Twitter.

I was looking for a good, reliable service for delivering e-mail and knew his company sends e-mail 5 or more times per day and it always gets to my inbox. Read more…

Think about this for a moment. What if, instead of engaging in hard-selling, you could instead motivate your prospects to buy from you without any arm-twisting, exaggerating, or
manipulation?

Would you be interested in knowing how it’s done?

For many business owners, selling is the hardest part of being in business. Most people do everything they can to avoid it, yet it’s the most effective way to make more sales.

What if selling wasn’t so hard? Read more…

Well, that’s how it feels at times when you play in all the social networks, jumping from one to the next. You log in here, type in your update, then you log into the next account and type in your update again.

Before you know it, you’ve just invested an hour of your time to simply put up a single update on your Twitter, Facebook, Plaxo, MySpace, and maybe even your blog!

There is a better way to do this, and again, you can use this tool at no cost. Read more…

I’d like to share a fun little story with you today that I think is very relevant today, and not just because it’s my birthday, but because of what is happening today because it’s my birthday. Confused?

Let me explain.

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Where do you turn when what you’ve been doing for years to market your business is no longer working?

Well, for many business owners, this is a question they will either answer correctly, or they will be out of business shortly.

As you’ve been seeing, our world is changing fast. What once were “killer” approaches to marketing simply no longer work.

In fact it’s gotten to the point where I now know that any marketing strategy older than 12 months is likely no longer valid! Read more…

This past weekend, I had the great experience of meeting about 50 successful social networking entrepreneurs at an event hosted by Eric Lofholm.

What I really enjoyed most about the event was meeting so many rich and gifted individuals, all who are looking for new and better ways to build their businesses using social media.

What struck me as interesting is that most of the people I spoke with, along with most every one of my clients, are making the same mistakes when it comes to social media. Read more…

They really, honestly, truly simply don’t get social media.

Not one of them.

Over the past few months, I’ve attended a number of teleseminars, I’ve listened to audio CD’s, read books, magazine articles, special reports, and more about how to correctly use social media.

The sad part is that NOT ONE OF THEM truly understand this new media and how to use to build your business! Read more…

I was thinking about you over the weekend. Really. I wanted to give you something that could really help you right now so I sat down and wrote an article that grew into an e-book!

What I wanted you to know was the answer to a question I’ve been getting a lot lately. My clients have been asking me about which is the best business to be in now.

My answer is not what you’d expect, and in fact, my answer is not the kind of answer that you’d get from most anybody else. Read more…

What did I start? I’ve been getting plenty of e-mail asking me questions about what I spoke about on yesterday’s program!

I think I’ve started a lot of my listeners buzzing with ideas about what is possible with a blog and a couple of accounts on the social networks.

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I’ve long said that if you could get your marketing message in front of enough people, you’d never have an excuse for not becoming wealthy.

For years, I’ve helped my clients do just that – get their marketing message in front of people. Yet, there are many people who have no idea where to even start this simple, yet important process. Read more…

Just a quick note to let you know that I’ve decided to do a program on social media next week!

It’s the hottest thing since e-mail, yet many people still aren’t up to speed on how it all works and how to use it to build their businesses!

Read more…