The Simplicity of Marketing

For some people, marketing seems like a really challenging thing to do. In fact, it’s really nothing more than common sense. Let me explain.

In all my years of marketing both online and offline, what I’ve always found interesting is how complex people tend to make their marketing efforts. They add layers and layers of complexity to something that should otherwise be a fairly simple process.

Here are the 3 core elements to a successful business.

1) Product: You need something to offer people, and it does not have to be a product that you’ve created. There is plenty of success to be had in marketing other people’s products.

2) Audience: You need to be able to reach the kind of people who can and who will buy your products. Again, this does not mean you have to start out with your own list, there are plenty of lists already out there that you can leverage in order to promote your products.

3) Offer: This is where the marketing is. You’ve simply got to make offers in everything you send out. The more offers you make, the more people will take you up on your offer and the more sales you’ll make.

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How to Become a Highly Successful Marketer

I was just 22 years old when I first started to see results from my marketing efforts. But I learned marketing the hard way, and I would NOT recommend that you follow in my footsteps in your quest to become a better marketer because there are much easier ways to get trained.

Instead of watching what other people do and then trying to figure out how they are marketing, I would recommend that you instead become a student of marketing and learn from those people who have been there, who have done it, and who are now willing to teach you how you can become a better marketer too.

This past Friday, I was at my favorite place, the book store. I got a nice tall bottle of Fiji water, stuck a straw in it, and began reading an incredible book on marketing.

This is how I stay on top of my craft today. I read what other people write, I take what I think is the best of their ideas, and then I put those into play in not just my own business, but those of all my clients as well.

Long ago, I figured out that learning through trial and error was a long, often painful process that only occasionally resulted in producing valuable results. Now I get a piece here, another there, and I create marketing strategies that darn near always produce great results.

You should be looking, reading, and learning from people like me, who are in the trenches and who are willing to share the best of what we’ve learned with you so that you can get the results you want and need without having to go through the difficult process of learning the hard way.

Read my book on marketing, Motivational Marketing. Read reports, e-books, articles, anything you can get your hands on. This is the way great marketing minds are developed.

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What You’re Seeking is Out There… and Terri Levine’s Last Ever Business Seminar?

Money. It’s the topic on almost everybody’s mind, and more often today than at any other time in recent memory. But is it really harder to make it today than it was just a few years ago?

The answer depends upon your mind set.

If you are the type that buys into what you hear on the news, chances are you may be feeling the pinch and seeing signs everywhere you look that there is less money to be found out there.

If on the other hand, you are the type that sees how much money is flowing on a daily basis all around you, you may have a different opinion.

Honestly, I’ve played this mind game both ways. I’ve been there before in the late 1980′s when I was booted to the curb from a nice cushy job because of “budget cuts.” I got depressed and saw  no way out of my situation.

That lasted about 5 months and 4 weeks, literally until the very last unemployment check was to arrive. That week changed many things for me, and I found, not just one, but four jobs in just 24 hours!

So after nearly 6 months of not even a nibble, sending out hundreds of resumes, a simple shift in mind set produced four job offers in just 24 hours.

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Friday is the Best Day for This Little Exercise

It’s Friday and for many folks that means it’s time for the weekend!

For me, Friday’s have been a day off for more than 5 years now. I work hard the rest of the week and take Friday’s off to take care of me, to play, to relax, and most importantly, to plan my next steps.

Running a full time business requires effort, often a lot of effort but the rewards make it all worthwhile.

If you’re not yet at the helm of a successful business, isn’t it time for you to find a way of getting there?

If you’re already at the helm of your own business and want to see it grow even more than it has in the past year, I may be able to assist you.

I’ve put people in business for more than a decade, and I’ve worked with established businesses helping them make more sales with less effort. 

I truly enjoy working with business owners of all types and I would love to work with you as well.

Here’s what I’d like you to do today. Make a short of list of just 3 things that you would like to have help with in your business.

It could be that you need to find a business to start, or that you need to build a mailing list, or maybe learn some more about marketing.

Just write down the 3 most important things you can think of that if you could accomplish them you know you’d be on the path to success.

When you have your list, send it to me at robert@ultimatewealth.com

Just put the words “My List” in the subject line and I’ll be sure to take a look. Read more…

A Special Invitation

I’ve been invited to speak at a powerful, worldwide event this week, and I wanted to invite you to listen in to the live broadcast!

What I’m going to share in this very special presentation can quite possibly change the face of your business over-night!

It’s no secret that times are rough right now, and that the foreseeable future looks as if it will continue to challenge us in ways our parents could have never imagined.

But all is NOT lost. There are some very powerful, very profitable things you can do right now to bring in the sales, to reach more prospects, and to build a more successful business.

The presentation I’m inviting you to listen to is titled:

“Beat the Odds and Build a Wildly Successful Business”

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What Would You Do?

It’s 2am.

The phone rings.

At first you ignore it and hope it stops. It rings again, and again, and again. Finally, you stumble out of bed and search for the handset.

On the phone is somebody you care a lot about. A parent, sibling, your significant other. Something horrible has just happened to them.

What do you say to them?

What should you never say?

Do you even know what you would say in such a crisis situation?

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President’s Day… Another Way of Looking at it!

You’ll never see this day the same way again!

You might have guessed that I don’t see “President’s Day” as the rest of the country does. To me, the real heroes will always be the presidents of companies. Yes, even a 1-person operation is worth celebrating today.

Throughout time, it has been the business owner who has created the jobs, taken the risks, invented the technology, and generally helped to move society forward in so many areas. Read more…

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Your Business SHOULD be GROWING Right Now!

Imagine turning on the news and hearing that unemployment in the US is 10%. Hearing that, and the necessary commentary that follows would certainly lead you to believe that things
are really, really bad right now.

You may even consider cutting back or even stopping your marketing efforts. Some people begin to think about shuttering their businesses and going to hide under a rock until things start to look better.

Yet, there are other people who see this “bad” news in a very different light.

When I think of some of the news that I’ve been hearing about lately, I know that what I hear is only a very tiny sliver of the whole picture. I know that there’s more that goes unreported each day than could ever be reported.

I also know that our media makes the most money by scaring its viewers so they have a tendency to exaggerate the news and create news about what may happen in the future. Rarely
do these things happen, but in the moment, it sells the news to large audiences, and nobody seems to complain.

What if you tried to look at things from a new perspective.

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Will 2010 be THE Year for You?

Or will it be just another year of the same old, same old?

When December 31st rolls around each year, we tend to get real excited about what the next year will bring. By about this time each year, we’re pretty much back to doing the same
things we’ve always done and we’re back to getting the same old results too.

This is a great time to take a moment to think about making a few small changes that can lead you to having a fabulous year instead of getting more of the same.

This past weekend, I attended a seminar in Los Angeles hosted by Terri Levine. I came away with 238 notes in just a 2-day event.

My point here is that you’ve got to look for places, people, and things that inspire you. I get inspired being around people who want to get more out of life. So I do attend and host seminars. I get inspired by reading books, listening to audio programs, and by watching motivational video presentations.

Life has a way of taking the wind out of our sail. It has a way to bring us down and often times all it takes is a phone call.

If you let it, life will rob you of your motivation, your energy, and your passion. These are the ingredients of success and in my world, I do everything I can to hang onto these things. What about you?

Are you fighting to stay on top of it all? Do you feel knocked down and dragged out at the end of the day? Are you wondering if things will ever get better?

You’re not alone, but being part of the crowd is not the best place to be. A better choice would be to find ways that will lead you to places the crowds will never go. You want to feel things the crowd will never feel. And you want to do things the crowd would never dream of doing.

When you do, you’ll begin to experience real freedom.

But most people will argue that they simply can’t even begin to imagine this because, hey did you hear what they said on the news tonight?

If you wait for all things to be lined up before you decide to take a step forward, you will miss out on the best parts of life before you finally figure out that you can have it all, you can have now, and you’ve already got what it takes to make it happen.

Which way do you want to play it?

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Be outstanding!

Robert Imbriale
Master Coach
http://www.RobertImbriale.com

The Best Christmas Gift of All

There is something you can give yourself now that doesn’t come in box, a bag, or wrapped up with bow, that you’ll love more than anything else you get this Christmas

You may be excited today because you’re going to both giving and receiving gifts for those you love most, but did you know that there is a gift that you can give yourself that will last a lifetime and that will give you great joy for all the years of your life?

It was back in 1994, Christmas Day to be exact that I gave myself this gift. Back then I was not making much progress in my career. In fact, I had just recently left a full time job with a great salary and benefits to go out on my own.

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The movie I’m referring to was called “The Secret” and it became much more than just another movie, it became a movement.

The movie was based on the idea that a universal law, commonly known as the Law of Attraction is behind getting you what you want most in life.

The movie excited many people who watched it, and almost just as quickly, those very same people soon became disillusioned as what they had heard about in the movie just seemed too good to be true.

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The Motivational Minute
 

In this clip, you’ll discover the one thing you can do immediately to feel better, to feel more empowered, and to get back in control of your life.

Your comments on this presentation are appreciated!

Be outstanding!
Robert Imbriale

As you prepare to play this weekend, you might want to take a few moments to have a look at these 2 things first.

My good friend, Terri Levine held a teleseminar yesterday where she offered some really good advice, answered some of the questions many of are asking, and even did a little live coaching for the group.

Here’s the link to listen now:

Read more…

Did you know that if you don’t have something that you’re working towards, you will tend to feel sad, depressed, stressed out, tired, bored, and worse, you could actually end up creating disease in your body?

Throughout my life, I’ve innately known that you and I thrive the most when we have something to look forward to.

When we’ve got a plan to follow, a project to complete, or we’re looking to take things to a whole new level of success – this when we are at our absolute best. Read more…