There is something really enjoyable about watching a business go from having a rough time to making it into the record books. While it’s very tough on the business owner to be in a position of not having the income to do what they want to do with their business, it doesn’t have to be this way.
More often than not, it’s really a simple adjustment that’s needed in order to get a business back on track. The hard part for the business owner is in knowing what that adjustment should be.
I know what it’s like to be in the position of running a business that’s just not going anywhere. The emotional stress alone is enough to knock you off your game, and it’s what makes it increasingly hard to find your way out.
There are a few things you can do to help yourself out of a tight spot in your business. The first, and probably the most effective way to get your business back on track is to work with somebody like me who has been helping business owners to get their business out of the ruts they find themselves in. This is not
just a job for me, it’s something I truly enjoy.
Another thing you can do is try something you have not tried before. A great example of this is a client of mine who has relied 100% on e-mail marketing to build his business. He did so well in 2000 to about 2003 that he thought he’d be set for life.
E-mail is indeed a very powerful marketing tool – when you can get it into the hands of those on your list. As you know, since 2003, that task has become increasingly difficult, if not impossible in many cases.
Hold onto your hat for a moment as we go back to the year 2000, a time when e-mail marketing was king and getting 85% of your list to open your messages was expected. All you really needed back then was a good list and a decent message to send to your list and you were doing great!
Today, just a few short years later, people are happy if 3% actually open their e-mail messages!
You can imagine what happened to my client and so many other businesses that relied on e-mail for their marketing. You guessed it, most are today out of business. And personally, I don’t see the e-mail situation improving any time soon.
To find the answer to as what to do next, you have to roll back the clock to a time before e-mail marketing was king – a king that ruled the marketing universe for better than 100 years – direct mail marketing.
When my client first heard me talking about this he didn’t want to have anything to do with it. Then we looked at his sales year after year since 2000. From 2003 onward, sales dropped 40 – 80% a year. At that rate, he had less than a year to go before he’d be out of business.
He agreed to try some direct mail. His first mailing was a small postcard he had printed up at a local copy shop. Black type on a bright yellow paper. He sent it out to all those who had purchased something in the last 6 months. He made back 5 times his investment in the postage in just a few days.
Now he was hooked and is working on getting out new postcards every month, and for the first time in 5 years, his business is once again growing.
If you don’t already have a copy of my Direct Mail Marketing Secrets program, now is the time to grab it, listen to it, and use the strategies I share in there.
Get it here: http://www.UltimateWealth.com/dms.htm
And be sure to tell your friends that they need their own copy of this program too because it contains the keys to making direct mail marketing work.
If you prefer to get this information directly from me instead, or need a more personalized approach to turning your business around, have a look here:
http://www.RobertImbriale.com/consulting.htm
Either way, you’ve got to do something different than you’ve been doing if you want to see things change in a big way for you. I’m here to help you and would be happy to hear from you.
Be outstanding!
Robert Imbriale
Your Success Coach
http://www.UltimateWealth.com/dms.htm