I’m out of my office this week on a short break before starting out the New Year. During my travels, I typically stop off at this one clothing retailer when I’m up this way. I like what they have to offer and their clothes are the perfect thing for just hanging out.

To my dismay, I walked into this store yesterday and saw only two or three racks of left-over clothes in an otherwise empty store. There were signs announcing magnificent savings on everything, but not one saying they were closing up shop.

As I walked further along that strip of stores, I saw those all-too-familiar signs of “Retail Space for Rent” where I had known there to be great restaurants, gift shops, and other retailers just a few months ago.

What kept me up all night was knowing that I had answers for each and every one of these stores that could have prevented them from closing or going out of business.

In fact, I know that most of these places did NO marketing what so ever and just lived off the walk-by traffic they received. When things started to slow down, they had no way to reach their customers because they had no mailing list and had no idea even how to do such a simple thing.

So they suffered and hung on as long as possible before throwing in the towel.

If only they had taken the time to build a simple mailing list. They could have sent out a simple postcard to past customers letting them know about any number of specials they could offer. While this alone may not have been enough, without a list, you don’t have any shot of saving your business.

They could have rented their list to other businesses, done cross-promotions and would have had a powerful bargaining tool for joint-ventures.

In fact, these businesses would have had several powerful shots at keeping the doors open and even seeing growth in their business at a time when so many others are struggling and losing the battle altogether.

And, for less than $20 they could have discovered how to do all of this. I just couldn’t sleep last night.

http://www.UltimateWealthStore.com/dms.htm

Then I thought about YOU and YOUR BUSINESS. Do you have a list? Do you know what to do with your list? Do you know how to create a low-cost postcard that will get response?

Sadly, most business owners have no clue about any of this stuff. Many go about their day hoping that people find them.

On the other hand, the more successful businesses are pulling out all the stops, they are contacting their lists more and more, and they are making new, fresh, fun offers and are seeing results. Many are seeing growth right now, today.

Take Amazon.com While just about every other retailer was seeing a decrease in sales this holiday season, Amazon.com saw sales INCREASE by 17% over last year.

In fact, on December 15th, 2008, they report that they sold a whopping 6.8 MILLION items! This in just one day!

Why? How?

Simple. They keep promoting. They keep re-inventing the business they are in. They add new product lines, they make shopping fun, and they don’t put any of their attention on what the media says about a sagging economy.

Keep your eyes on what you want, and get the training programs that have the answers you seek in your hands now. It’s the fast, cheap way of getting the answers that will save your business.

Have a look at what I’ve got that can be of great help to you here:

http://www.ultimatewealthstore.com/products.htm

And keep in mind that what you see on this web site is but a mere fraction of what I have to offer you in terms of support for your business.

Go ahead and have a look. Grab what you think will help you the most, and if you have any questions, just send me a quick e-mail at robert@ultimatewealth.com

Join me in being in the select group of business owners who find new ways to thrive in 2009!

Be outstanding!

Robert Imbriale

http://www.UltimateWealthStore.com

P. S. Do you have a blog? If so, please send me your blog’s address and I will go have a look! Send me an e-mail to robert@ultimatewealth.com with the words “My Blog” in your subject line. Yes, I do want to know what you’re up to.

P.P.S. Do you have a Twitter page? If so, Follow me on Twitter and I will follow you too! This is another great way to stay informed on what you’re up to and I’ll be adding some fun stuff for you on my Twitter account every chance I get!

You can’t go forth thinking that you’ll just keep doing what you’ve done and hope to get better results. You know better than that.

So what’s your plan?

Close up shop and wait for calmer seas?

Find creative solutions to get more people to buy from you?

For the most part, the vast majority of small business owners simply cross their fingers and wait for customers to wander in the front door.

I’m away from my office this week, and was sitting in a store chatting with the owner about her plans for the New Year. Her answer?

She had no idea and was simply waiting to see how tough things would get.

That’s not an answer!

A better, smarter approach is to improve your marketing skills. To find better ways of getting inside a prospect’s head by understanding how they make a buying decision.

Then, take that knowledge and put it to use in every marketing piece, every e-mail message, every communication you have with any prospect anywhere.

If you don’t yet know how to get inside your customer’s head, listen to this audio program I’ve got for you here:

http://www.MoreWebSalesNow.com/mm

As an interesting side note, interest in my book, Motivational Marketing is going up as more and more business owners realize that doing what they’ve always done in this economy simply isn’t going to be enough. They know they need an edge, something that will make their marketing message stand out, and they are smartly turning to Motivational Marketing. http://www.MotivationalMarketing.com

Finally, I’m also planning to take things to a whole new level this year, and you’ll start to see more on this in the coming weeks, with new programs, seminars, teleseminars, and media appearances I’ll announce in this newsletter.

Right now, go get your copy of the hour-long audio program I’ve prepared for you and discover how your prospects are thinking as
they decide to buy from you.

Knowing this information will make navigating the months ahead a whole lot easier for you, I promise. Not understanding how your customers think and simply hoping you’ll make more sales this year is nothing but pure folly.

Here’s the link again: http://www.MoreWebSalesNow.com/mm

Go get this audio, listen to it, and apply what I share with you because it is the way to make it through, and make it through in
style!

Be outstanding!
Robert Imbriale
‘The Motivational Marketer’
http://www.MoreWebSalesNow.com/mm

That seems the be the big question this week from friends and relatives. Are you done with your shopping yet?

I like to think you never really finish your gift shopping, and in fact I do like to offer gifts to people all year long because of great it makes me feel inside.

While I know you’re likely running yourself ragged chasing sales, and beating the crowds, remember that the real gift is that you took the time to care.

You care about what you’re giving: is it the right size, color? Will they use it?

You care about the person you’re giving the gift too, as you picture them in your mind with a smile from ear to ear when they open their gift – the very gift you spent all that extra time searching for.

Every year, it’s always so great to see how this simple act of giving literally changes everything in our society. People tend to be more friendly to you, there are more smiles eagerly shared between complete strangers, and there is that “Holiday Spirit” that is so powerful, if you stop for a moment, you can actually feel it.

I often wonder what our world would look like if we could enjoy the Holiday Spirit energy all year long.

What’s most interesting to me is that we are all givers at heart. There is not greater joy in life than being able to do something that makes somebody smile, it even for a moment.

I want to give you something here that you can use, right now, and for the rest of your life that will immediately improve how you feel, every single time.

It’s so simple, most people reading this won’t bother even trying it, but if you’re the one out of a hundred who will give it a try, I know you’ll be very happy with the results.

The idea is not new, it’s not something you haven’t heard before, and right now, it’s more important than ever that you put it to use.
Simply put, do something nice for somebody you care about as often as you can. For me that means doing something nice several times a day, not just around the holidays, but every day of the year.

It could as simple as smiling brightly at a total stranger, giving them the universal “You’re Alright Just The Way You Are” sign we all crave deep inside to hear.

It could be a simple e-mail comment to say that I noticed when that person did something great.

I could be a hug, a gift, or in my case, a missing piece of the puzzle for a business owner who finds themselves stuck or unable to get to the next level.

I’m not suggesting you give it all away, just a little note here, a smile there, a few kind words over there, and then step back and notice how it makes YOU feel when you do these things.

I’m sure you’ll find that it does wonders for you, and if you understand the true path to success, you’ll understand that nothing is more important in life than how you feel.

And there is no more empowering feeling than that of having put a smile on somebody’s face. Try it, today, right now. Do something to make somebody smile.

Just know that this little habit can become very addicting!

You are incredible and on track to make all your dreams come true!

Be outstanding!
Robert Imbriale
http://www.UltimateWealthStore.com