Social Media Marketing for Business Owners

How to build, promote, and grow your business with social media!

Have a close look at this e-mail message because it contains the clues to successfully using social media to build your business. You’ll notice at the very top left hand side of this message that there are buttons for Facebook, Linkedin, and Twitter.

Go ahead and click on those buttons so you can see how to correctly integrate social media with your e-mail marketing efforts. Think about what I’ve just invited you to do when you click on those social media buttons above.

I’ve invited you to share this e-mail message with your followers, friends, and associates. So instead of this e-mail landing in your inbox for only you to see, it could quite possibly end up being seen by hundreds, or even thousands more people. Not bad for a few small buttons, right?

Well, there’s more. This e-mail includes links to my most important web pages at the top and along the bottom of the message. It also leads you to my blog site where you could possibly decide to subscribe to my RSS feed so you’ll be the first to know when something new is posted to my blog.

Read more…

I was having a conversation this week with a client, whom I really love working with, about social media and an interesting point came up in our coaching session.

She mentioned that she had heard a lot about what to do on these social networking sites like Facebook, Linkedin, Twitter, and others, but not once was she taught what to say and how to say it to the people she was connecting with!

She had a point. And I’ve seen most people go about the connecting thing all wrong, and in fact, sometimes they mess it up so bad that I simply delete their requests!

First, you’ve got to understand that your connecting to another human being on the other side of all the technology. You’ve got to understand that these people have thoughts, feelings, and emotions just like you. Read more…

Imagine for a moment that you were to sit down at your computer and create a simple 5 to 10 page e-book from content you found on the Internet, and that little e-book ends up in the hands of tens of thousands of people.

And each and every copy of your e-book is filled with links that lead people back to your web site to buy what you have to offer.

Sounds pretty good to me! Read more…

Now this is dumb, really, really, dumb.

Yet, MOST people are doing it every single day and they wonder why they can’t turn a profit using social media.

You wouldn’t dare do it in public, yet you’ll do it online using your social media accounts, and it won’t bother you one tiny bit!

But it’s not just you. Just about everybody is doing it, and instead of attracting new business, they are literally chasing people away with every post, tweet, or update.

What if you could turn it all around and instead of being one who scares new business away, you’d instead be one who attracted business instead? Read more…

It’s all the rage. Everybody is using it, but how many people are truly getting results, building their business, and improving their lifestyle as a direct result of using social media?

This is something I’ve been looking into for quite some time, and I’m happy to report that there are indeed people making millions using social media!

They usually start from zero. In other words, no web site, no products, no clients. What they have is a simple (it’s always simple) idea that they begin to share with others.

If the idea is fun, entertaining, and worth sharing, their social network begins to grow and soon builds its own momentum. Read more…

There are many tools on the web today that promise to help you build your business. Some of them cost a bundle, some don’t cost anything at all.

Often times, it’s not the tool, but how you use it that makes all the difference. Let’s take social networking sites as an example.

Most people love them, yet few have any real idea how to use them to grow a business. Let me give you a quick, personal example of something I did this morning that literally saved me hours and hours of research.

One of my contacts on Twitter is the Editor-in-Chief of a PCMag.com. He’s a big deal in the computer community and I began following him recently on Twitter.

I was looking for a good, reliable service for delivering e-mail and knew his company sends e-mail 5 or more times per day and it always gets to my inbox. Read more…

Well, that’s how it feels at times when you play in all the social networks, jumping from one to the next. You log in here, type in your update, then you log into the next account and type in your update again.

Before you know it, you’ve just invested an hour of your time to simply put up a single update on your Twitter, Facebook, Plaxo, MySpace, and maybe even your blog!

There is a better way to do this, and again, you can use this tool at no cost. Read more…

Where do you turn when what you’ve been doing for years to market your business is no longer working?

Well, for many business owners, this is a question they will either answer correctly, or they will be out of business shortly.

As you’ve been seeing, our world is changing fast. What once were “killer” approaches to marketing simply no longer work.

In fact it’s gotten to the point where I now know that any marketing strategy older than 12 months is likely no longer valid! Read more…

Happy Valentine’s Day! (Click link for your card!)

Thanks to so many of you for taking the time yesterday to participate in our web poll! The results were great to see and now I want to share them with you!

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