Is e-Mail Marketing Dead?

The big question these days is whether or not it still makes sense to be building a list of e-mail addresses to use for your marketing. The answer is not as simple as “yes” or “no” here’s why. In the earliest years of the Internet, there were no barriers, very little security, and almost no…

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Become a Leader in Your Market by Asking Yourself a Few Simple Questions

By Robert Imbriale There is an old saying that goes something like this “If you can’t find what you want on the market, build it.” That sounds pretty simple, and I personally know people who have done just that and are today living the kind of life that most can only dream about. Take one…

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Tired of Giving Away Your Best Content for Free?

You’ve probably been told to create videos for the Internet. You’ve probably been told to post those videos on YoutTube and Facebook for people to find and enjoy for free. And it’s likely you’ve been told that by doing this, the money will come. Has that been your experience? In theory, this makes process makes…

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I’m no longer socially inept!

Yes, it’s true.. I’m now one of the most social people you’ll ever meet! That is, if you believe the numbers.. and numbers “never” lie, right? A quick story of how I made the shift from socially invisible to actually getting noticed, and now building a solid following on multiple social media networks. First a…

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Please, say it isn’t true…

Throughout my career in marketing, one theme has been constant: you can build a successful business anonymously! It was indeed the case that you could “hide behind a Post Office Box” and when the Internet became more popular, you could “hide behind your e-mail” as I like to say. But something happened when the world…

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7 Days to More Business Success

Do you ever find yourself reading this publication wondering if you’re really getting the whole truth or is there something more you’re just not getting? For years, I too would be at home reading article after article in countless magazines. Each one seemed to hold some bits of truth, yet I felt something was missing.…

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Don’t Lower Your Price, Try This Instead

This past weekend, I had a chance to chat with a family member who runs a computer repair business. What was interesting is that his primary marketing model was that he charges less for what he does than the competition. This is a very common practice in that a business owner will “think” that by…

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Top 5 Social Media Marketing Mistakes

The Top 5 Social Media Marketing Mistakes and How to Avoid Them! It’s all the rage. People the world over have accounts on Facebook, Twitter, Myspace, and other social networks. So it stands to reason that business owners too are flocking to these sites in search of free advertising and a way to reach large numbers…

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How to Get More People to Your Web Site

Last night, I was reading a report I’d downloaded from a well- known “guru” in the marketing world. I’m always reading marketing  materials because I love to learn, love to keep my marketing  skills sharp, and I know that it takes just one idea to bring in  the next windfall. Anyway, back to my point.…

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The Lifeblood of Your Business

Imagine that you have found the perfect product. A product that  could help anybody become more successful. A product that was  simple, affordable, and you just knew in your hear that it would  benefit millions of people. Now imagine that you are sitting there with this product in your  hands and have no way of…

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