You work harder than most people you know. You’re good at what you do. And somehow, at the end of the month, there’s still not enough left over.

Here’s what three decades of coaching entrepreneurs taught me: it’s almost never the product, the industry, or the marketing tactic. Wealth is 80% emotional and 20% mechanical, and nearly everything you were ever taught about money covered the 20%.

I first wrote Secrets to Wealth in 2018 and more than 10,000 people downloaded it. But the readers it changed the most were always the same kind of person: entrepreneurs.

So I’ve completely rewritten every one of the 10 secrets for the way a business owner actually lives with money, from what you charge to who you hire to the call you keep putting off.

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