I can tell you that it’s true, and not only that, it’s more important right now than ever before that you pay close attention to this powerful success strategy.
If you thought that things moved fast on the Internet, now you add the major, unprecidented shifts in our economy on top of that and what you have is a very chaotic situation that you’re going to need real help to navigate successfully.
So what can you do right now to start making your way back on track?
First, pay close attention to those few people in your circle who ARE making things happen right now, even in these turbulent times.
For instance, I’ve been looking for the marketing strategies that are really working great right now and I wanted to see real results and not just a blog post on how great a person thinks their new marketing strategy is.
To get a good feel for what’s working, I’ve been tuning into a LOT of webcasts recently. I’m looking to see how many people are showing up, what the presenters are sharing, and at the end of the webcast, what they are selling.
Remember, success leaves clues and to find those clues, you’ve got to tune in!
I’m alson joining more mailing lists again and reading a lot of e-mail from other marketers in this industry as well as several others where I have a business footprint.
All of this has lead to me to this conclusion; what worked up until last year is no longer working. And this is after decades of these things working like clockwork!
So what’s changed?
Everything has. Our customers are more diligent with their money. They have less of of as more and more of their income is getting eaten away by sky-rocketing healthcare costs, increased taxes, inflation, and even loss of income.
This, on top of the fact that most home owners in this country are sitting in homes that are worth 40% less then they were just 4 years ago. Many more are “upside down” on their mortgages meaning they owe more than their home is worth.
Now, from everything that I see coming in the near term, it’s going to get worse before we can even have hope that things will improve. If we re-elect our current President, I see things getting much, much worse.
While I’m not a huge fan of Mitt Romney, he may well be our best hope of starting to turn the tide in getting our economy back on track. You simply can’t spend your way to success and we’re seeing the weight of this flawed approach take us down even faster.
Our job right now, is not to avoid talking politics, it’s to bring up the conversation anytime, anywhere, with anybody.
I find that I’m doing that more and more with clerks in the stores I visit around town. You want to know what surprised me the most?
Every single one of them wants Romney to win in November!
You see, the business owners thrive or perish on the strength of the ecomony around them. When our customers button down their wallets and stop spending, we all suffer. And that includes the government too.
Wealth happens for everybody when money changes hands. That’s when taxes are generated, profits are made, and jobs are created.
So where is the success today, right now?
Business owners are literally giving their stuff away for much, much less than they would otherwise get in a better economy.
Their goal, as I see it, is to get people to join their mailing lists. Yes, they still need to make something from these folks, but it won’t happen just yet.
The strategy here is to use this time to build a large list so that when things do begin to turn around, they will have the most valuable asset any business could ever own: a large list to market to again and again.
I think this is a very smart strategy and that by sticking to it, living off the scant profits these efforts will bring for right now, but planning to really make an impact under a better economy.
So what should you be doing right now?
What about building a list?
Or creating products that you will be able to sell for years to come?
Or maybe it’s time for you to set up your first business and now is the perfect time for that.
The idea you want to embrace here is that now is not the best time to be selling, but it’s a great time to be building your foundation upon which you will erect your empire.
If you do this now, I promise you when things get better, and they will get better, you will be sitting pretty and will leap- frog out ahead of the rest of the pack.
Now go ahead and start laying your foundation because the time will never be better than right now for that.